By day, Jennie spins creative strategies for Against, a creative company in ‘exotic’ Boise, Idaho. As Co-Founder she balances the business and creative output of the company, spending her days translating business strategy into human insight and human insight into creative storytelling.

When she’s not at Against you can find her harassing students at Boise State as Faculty and Director of Society for Ideas, a program that teaches students to reach their full creative potential and to grow their creative confidence. Society for Ideas is a collaborative venture with the College of Innovation and Design.

Summed up, she's a problem ponderer, hardcore optimist, endlessly-curious attempting curiously-endless, what-if wielder.