Jennifer Faines

Jennifer Wylie Faines is a marketing communications professional with more than 25 years of experience in corporate, digital and agency environments. As a trusted marketing communications counselor, she leads strategic public relations, crisis communications and social media initiatives for clients ranging from manufacturing and technology companies to consumer brands, educational institutions, healthcare and nonprofit organizations.

Previously, Jennifer was vice president, group manager at Ketchum PR. A member of the Global Digital Network and the Brand Practice, she directed market research, creative and digital teams to manage issues and create innovative communications programs for some of the world’s best-known consumer brands. Jennifer’s guidance and leadership emphasized message development, media training, media outreach and integration of social media with traditional public relations.

Prior to rejoining Ketchum, Jennifer was director, public relations at Dymun + Company and a member of agency’s executive committee, working with a range of corporate, healthcare and nonprofit clients. Previously, she was marketing director at Pittsburgh.com, a division of Cox Interactive Media. During her initial years at Ketchum PR, Jennifer developed and executed numerous award-winning programs for clients. She began her career as a marketing communications coordinator at Equibank and then as an advertising and promotions officer at Dollar Bank in Pittsburgh.

She holds a BS in Communications from Clarion University of Pennsylvania and has been active in community service with many local organizations. Jennifer is a guest lecturer/speaker for many local universities’ communications classes and professional seminars. She has served as a judge for various communications awards programs and is a member of the Public Relations Society of America, the Press Club of Western PA and the Pittsburgh Advertising Federation.