Jennifer Kinzey

Professional Summary

Area Retail Sales Manager

Promoted and responsible for leading a team of 11 sales managers to drive KPI metrics for AT&T’s full suite of products and services in 7 major National Retail Accounts amounting to over 200 locations in Metro Detroit, a top ten market in the U.S. Our National Partners included Best Buy, Wal-Mart, Costco, Radio Shack, Sam’s Club, Target, and Staples.

Our primary mission was to capture new line market share, increase revenue per customer, and retain our existing base in a hyper competitive retail environment that housed multiple carriers. In addition, we held our retailers accountable for an extraordinary customer experience and overall brand compliance. We gained buy in through relationship building and cultural respect for each individual retailer; along with in-store training, innovative store visits and profitability consultation. Lastly, our roles were to communicate essential field information to our National account team for optimal negotiation required for improved sales, conflict negotiation and contract execution.

As an Area Manager, I had significant interaction with our executive team through store visits and bi-annual formal operational reviews that analyzed results, identified opportunities, admitted gaps, and involved a business plan for future success. I attribute my success to my focus, development, and service to my team. My passion for creative entrepreneurialism along with dedicated transparent communication led to a highly engaged team. We achieved alignment that led to a successful contribution and achievement of overall company goals and results.

All of this was accomplished during unprecedented change not only within AT&T but the entire wireless industry. We were challenged with several new product launches within our sales channel that were unique only to AT&T. These products and services included home innovation and security, TV services, and connected car solutions.

From an external perspective competitive pressures led to hundreds of pricing and promotional changes within a typical year in a highly saturated mature industry. These pressures were compounded by gaming fraud that developed as phone equipment pricing continued to rise with improved technology. As a result, AT&T was the first to move from an equipment subsidy sales model to offering a complicated pricing packaging that required customers to pay for the equipment offset by lower pricing plans.