I believe in the power of sharing. Sharing your creativity, ideas, talent, and passion with the world. My goal is to help brands push the boundaries of how they share content and connect with audiences. It’s not about adding to the noise; it’s about breaking through to build cultural relevance, affinity, and community through meaningful digital experiences and scroll-stopping content.

Over the past 15+ years, I’ve helped leading brands develop social media, digital marketing, and influencer strategies that drive performance. I’ve worked across verticals in agency, consulting, and corporate roles. I've led high-performing teams, built creator partnerships, and used data-driven insights to drive meaningful business results.

Beyond the work, I’m passionate about continuous learning, knowledge sharing, and shaping the future of social media. I teach Social Media in PR at Toronto Metropolitan University Chang School part-time, and I've built entrepreneurial ventures that allow me to keep learning and growing while applying my creativity, strategy, and community-building skills.

I hold a diploma in Hospitality Management and a Bachelor of Public Relations degree from Humber, both earned with honours. I was also named Top 40 Under 40 by PR in Canada, and I’m proud to have had my work recognized through industry awards.

My hobbies include spending time outdoors, stand up paddle boarding, hiking, attending concerts, and collecting vinyl records.