Jennifer Travlos
OBJECTIVE
-A position in Marketing with where my creativity, social media and leadership skills would be valuable assets.
WORK EXPERIENCE
-East Egg Realty, Marketing & Sales Intern, Manhattan/Locust Valley, N.Y., May 2011 – Present
Supporting and assisting the CEO, President and executive team with online and offline marketing initiatives, innovative advertising, e-mail blasts, social media, Facebook Ads and direct mail campaigns, local outreach, special events, promotions, partnerships, PR, competitive research/analysis, drafting of operational manuals, brand management, etc.Project: Social Media StrategyLessons Learned: Developed a comprehensive strategy that included all aspects of social media, strategic planning and brand identity to boost traffic to corporate website, property listings and new developments via social media accounts.
Results Achieved:Manage all social media accounts with the goal to achieve a strong, visible presence.Develop and manage Facebook advertising campaigns that effectively drive brand awareness, engagement and traffic to social media pages and increased traffic to corporate website.Assisted with creative branding initiatives to re-brand the Panoramic View Resort and Residences.
-Private Flute Studio, Long Island, N.Y., 2006 – Present.
Teaches all ages and levels. Each lesson is tailored to the individuals' needs and goals, and is designed to help develop their proficiency and knowledge of the flute and its repertoire.Results: All students compete at state competition and perform at all county honors bands.
-Lane Bryant, Assistant Manager, Smithhaven Mall 2004 – 2007.
Recognition: Promotion from Associate to Relief Key Holder and Assistant Manager.Number #1 in credit card solicitation for Lane Bryant Credit Cards on Long Island, 2005 – 2007
PROJECTS
-ZAGG, brand audit project – December 2011
Created a brand audit report to improve ZAGG's brand awareness.Lessons Learned: Implemented market research via a questionnaire to track trends and used the data to shape strategic recommendations.
-Target Corporation Case Study Program, team leader – July 2010
Created a marketing plan based on marketing and promotional recommendations to improve Target's strategic marketing of food localization.
ACTIVITIES/INVOLVEMENT/AWARDS
-Secretary and member of the Stony Brook University MBA Association. 2011 – Present
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