Jeremy Smoot

vice president in Kansas City, MO

Jeremy Smoot

vice president in Kansas City, MO

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Jeremy is a passionate visionary and results-oriented marketing leader with 20 years of experience and a proven track record of "getting things done." Leveraging his strategic vision and data-driven approach, he has a talent for creating and executing successful marketing campaigns, along with being growth-oriented and forward-thinking in his approach to brand strategy, customer insight, proposition development, acquisition marketing techniques, sales & AI enablement, CRO, digital experience, and marketing automation.

His expertise lies in:
✔ Strategic Marketing: Developing and executing data-driven marketing strategies aligned with business objectives and driving long-term growth.
✔ Leadership & Team Management: Building and leading high-performing marketing teams, fostering a culture of collaboration and innovation.
✔ Digital Marketing Expertise: Skilled in SEO, SEM, content marketing, social media marketing, email marketing, marketing automation, and analytics & reporting.
✔ Marketing Technology (MarTech): Proficient in various platforms like HubSpot, Salesforce, Google Analytics, Power BI, Hootsuite, BrightEdge, and Adobe Creative Suite, and in AI prompting.
✔ Customer-Focused Marketing: Understanding the customer journey and crafting compelling narratives that resonate with the target audience and elevate the brand, thus influencing customer loyalty and reinforcing positive memories. "If it isn't remembered, it might as well not have happened."

He is passionate about:
➔ Utilizing AI and other emerging technologies to bridge the gap between marketing and tech to drive marketing effectiveness.
➔ Fostering a culture of continuous learning and development within my teams.
➔ Collaborating with cross-functional teams to achieve organizational goals.

By combining strategic thinking, tactical execution, and a passion for technology, Jeremy strives to deliver measurable results and contribute to the success of the business.