Born and raised in San Diego, California, Jesse Perez studied Comparative Literature at UC Berkeley and then went on to work as a Music Producer and A&R; Rep. for the Canadian-based label Skyline Records. Professionally known as Shysti, Perez has been in the music industry for over 16 years. As an artist, producer, songwriter and music publisher, Shysti has established himself and his companies, Colossal Entertainment, Be The Pulse Marketing, Latin Rap Conference and Shysti Music as real players in the industry. In 2004, while working as the on-air host of the morning radio show on Blazin’ 98.9 (XMOR- San Diego), Jesse Perez founded the Latin Rap Conference (LRC; a very successful series of music industry events and conventions). In 2006, New York Mayor Michael Bloomberg awarded Perez with a proclamation for his efforts with the Latino music movement. In 2008, LRC was proud to host its 6th and most powerful event to date and the first ever Latino Hip-Hop Awards Show. Having produced records for artists such as pop superstars Christina Aguilera and Ricky Martin, rappers Brotha Lynch Hung and C-Bo, WWE stars, Frost, Baby Bash, Don Cisco, Lil Uno, Latino Hip-Hop icon MELLOW MAN ACE, and China's premier boy band WuXing, Shysti has made a name for himself as an accomplished producer and songwriter. He has made a tremendous impact in the Latino industry as well as the international music market. He has produced tracks for, and has consistent placements in, popular TV shows, such as Dancing With The Stars, MTV Cribs, Basketball Wives, The Oprah Show, The Mentalist, The T O Show, Rob Dyrdek's FANTASY FACTORY, Making The Band, Adventures in Hollyhood, The X-Effect, True Life, Access Hollywood, Wife Swap, America's Most Wanted, Next, Unique Whips, and Hogan Knows Best and in major motion pictures like the Sony Pictures release, Something's Gotta Give, starring Jack Nicholson and Diane Keaton. Shysti continues to organize the Latin Rap Conference and is COO of COLOSSAL ENTERTAINMENT, LLC. At COLOSSAL, he heads the day-to-day business with a strong emphasis on Radio and high-impact Marketing and Promotions strategies for artists and national concert promotions. He continues to write and produce music, recently producing some hot tracks on a groundbreaking new album for Lil Uno. Contact: shystimusic@gmail.com