Jesse Jameson

The internet as a whole is a reflection of collective consciousness. It is not good, it is not bad, it simply is.

Social Media is how we (as Individuals, as Tribes, and as a Collective) interact with that reflection.

For a business to thrive in Social Media, it must find It’s tribe. If the tribe doesn't yet exist, create one. To find or create a tribe, a business must intimately know the individual that it serves.

A business must have clarity about its own unique expression of “value” and it must deliver an experience that Serves The Tribe, serves the Individual, and under the best of circumstances, it serves the Collective.