Jesse Maggard
Marketing Manager in Columbia, Missouri
Jesse Maggard
Marketing Manager in Columbia, Missouri
I am the Marketing Manager for Walt's Bike Shop here in Columbia, MO. I've been working for Walt's for six years and counting. This year I headed the launch of store.waltsbikeshop.com which features an entire collection of Walt's branded clothing and accessories.
I've been an avid cyclist since 2008 and originally started racing mountain bikes around the Midwest. I quickly fell in love with cyclocross and have done various races in the region as well as traveled to bigger races. Currently I spend my time training for fun and doing whatever races I can make it to. Criteriums, road races, gravel, cyclocross, and mountain, I enjoy all types of riding/racing.
In 2013 I promoted the CoMO Cyclocross Cup for the first time. I created the event from the ground up and each year since it has grown in participation, budget, and awesomeness. Since its creation, the race weekend has been sponsored by many local businesses. In 2016 I plan to run the event under the Walt's Bike Shop umbrella, furthering our brand's exposure and linking my current position at the shop with my race directing.
In 2015 I helped to create the BOCOMO Fondo, a non-competitive gravel road ride through the region. The ride continued in 2016 and will get better every year.