Jesse Nelson

Sales and Business Development in oakland, ca

Hire me

I’m an Account Executive with ten years of B2B sales success driving growth for emerging brands and tech-enabled services. I specialize in full-cycle sales, consultative discovery, and multi-stakeholder management. My approach blends structured methodology with genuine connection, helping clients identify value, align on outcomes, and achieve measurable growth. I’m motivated by clarity, integrity, and long-term partnership.

PROFESSIONAL EXPERIENCE

Professional Development| Aug 2025 – Present

Formal certification programs in B2B sales, SaaS sales, and negotiation.

MEDDPICC • RAIN Insight Selling • HubSpot Sales Software • Aspireship SaaS Sales Training • HubSpot Inbound Sales • U-Michigan Successful Negotiation • Salesforce Sales Cloud (In-Progress)

Posibl Project / Headwaters| Senior Account Executive | Jun 2022 – Aug 2025 (Layoff)

Largest independent cannabis producer in California

  • Drove multimillion-dollar revenue across 150 plus B2B accounts, launching and scaling four brands statewide, including one that reached top-20 market share in its category.
  • Partnered with the CRO to lead Northern California sales operations, managing a six-person field team and building data-driven pipeline, forecasting, and GTM strategy using Hoodie, Pistil, ChatGPT, and HubSpot.
  • Closed multi-stakeholder deals with multi-location retailers and partnered cross-functionally to drive upsell campaigns and regional account expansion.

Petalfast | New Accounts Specialist | Feb 2021 – June 2022

Growth platform for CPG brands providing outsourced sales, marketing, and retail activation.

  • Managed a 22-brand portfolio focused on expanding market reach through targeted outbound prospecting, cold outreach, and in-person presentations with retail decision-makers.
  • Secured new retail partnerships by identifying assortment gaps, tailoring brand pitches, and negotiating pricing and payment terms to close new business across assigned territories.
  • Built and maintained a healthy pipeline using CRM data and regional insights, coordinating with marketing to align promotional efforts with active brand launches.

Touch of Modern | Managing Buyer/Senior Account Executive | Dec 2015 – Feb 2021

Tech-driven eCommerce platform curating innovative products across tech, lifestyle, fashion, and home.

  • Delivered $14M+ annual revenue through full-cycle B2B sales, vendor management, and performance optimization, consistently exceeding quota and driving sustained revenue growth.
  • Managed 500+ vendor partnerships, leading pricing, merchandising strategy, and cross-functional collaboration with marketing and operations to execute data-driven GTM campaigns.
  • Launched and optimized 80+ digital campaigns per month, leveraging sales analytics and conversion insights to improve retention, recurring revenue, and category performance.

CORE SKILLS

  • Full-Cycle B2B Sales & Pipeline Management
  • Business Development & Strategic Prospecting
  • Consultative Discovery & Solution Selling
  • Complex, Multi-Threaded Deal Execution
  • Forecasting, Sales Analytics & Reporting
  • Account Growth, Retention & Value Expansion
  • Go-to-Market (GTM) Strategy & Execution
  • Stakeholder & Cross-Functional Alignment
  • Value Communication & Negotiation
  • CRM Automation & Process Optimization

TECHNICAL SKILLS

  • CRM & Sales Systems: Salesforce • HubSpot • CRM Automation & Reporting
  • AI & Analytics Tools: ChatGPT • Google Cloud • Pistil Analytics • Hoodie Data • Data Visualization
  • Sales Enablement: Workflow Optimization • Prospecting & Outreach • Performance Tracking
  • Collaboration & Communication: Slack • Microsoft Teams • Zoom • Google Meet
  • Productivity & Content: Google Workspace • PowerPoint • Google Slides • Canva • Social Media

INDEPENDENT INITIATIVES

The Heart Drive | Founder

2019 - Present | heartdrive.us

  • Founded and scaled a volunteer-led community organization delivering arts, youth, and cultural equity programs while organizing drives and direct support for underserved and unhoused communities across the Bay Area, directing 100% of donations to impact with no paid staff or overhead.

Skinny Hendrixx & The Earthtones | Frontman and Creative Director

2023 - Present | skinnyhendrixx.com/the-earthtones

  • Lead creative direction, branding, and performance strategy for a seven-member band, managing booking, promotion, and studio production while collaborating with venues, festivals, and artists to grow audience reach.