Jessica Berenson

Student in Syracuse, New York

Jessica Berenson

Student in Syracuse, New York

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Some say I ask too many questions, but I've never seen that as a bad thing.

I am infinitely curious and actively aware. This has cultivated for me both personally and professionally as someone who always keeps up with the latest headlines and is constantly creating playlists and sharing music, and also as an Advertising student with minors in both Music Industry and Psychology at Syracuse University.

I find consumer research and crafting valuable insights to be a huge driver for the ad and media industries today. Now more than ever, brands cannot only market to audiences, they need to engage with the rightaudiences, as well as truly understand them.

I'm no expert, but it's this truth that keeps me motivated to pursue such a career. Advertising excites me, the consumer journey captivates me and music makes me want to dance. There's a lot I want to learn, and I'm ready to learn a lot.