Jessica Roswell

With over 10 years of experience in hospitality, destination and sports marketing, I am currently pursuing a Masters in Business Administration at California State University, Fullerton.

Growing up in north San Diego county, I moved to Los Angeles after completing my bachelors degree to serve as an account executive with a hospitality agency managing the PR efforts for several top luxury brand resorts in Orange County and Las Vegas before being invited to join the Newport Beach Conference & Visitor Bureau as the DMO’s PR manager. It was my work for destination that opened the door allowing me to switch gears and dive into sports as the marketing and communications director for the Toshiba Classic, the only PGA event in Orange County. In my six years with the tournament, I was responsible for creating and implementing all the marketing strategy to promote the national event, sponsorships coverage, as well as managing all creative for the tournament including marketing collateral, ads, handbooks, maps, and guides.