Jessie Cali

Brand Strategist - DEWALT in Baltimore, Maryland

Jessie Cali

Brand Strategist - DEWALT in Baltimore, Maryland

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I am a Memphis native currently living in Baltimore, Maryland. I lived in Memphis for the majority of my life until traveling down to Louisiana State University to get my degree in Marketing. Upon graduating, I started a job with Stanley Black & Decker as a Sales & Marketing Coordinator in their Sales and Marketing Development Program. After a year, I was promoted into the Regional Market Manager role where I managed a 4-person team on Event Marketing and Store Merchandising within our Lowe's Channel. About a year after that, I was promoted to my current role. Currently, I am a Brand Strategist covering the DEWALT and Porter Cable Brand campaigns in the retail and independent Channels.

Before graduating and getting a grown-up job, I still wasn't sure what part of marketing I wanted to work in. However, I did know that marketing was something I was passionate about. In school, my favorite marketing course was Promotions. In my promotions course, we worked directly with Blue Cross Blue Shield Louisiana to conduct research analyses, create pitches, and ultimately come up with a new marketing campaign. This course taught me how to relate research directly with the campaign end result. In my current job with Stanley Black & Decker, this is exactly what I do. I am able to use my education and development program knowledge every day. Day to day, I am brainstorming with the digital teams, social teams, etc. to come up with cutting edge DEWALT and Porter Cable campaigns. Through my education and experience in the workforce, I have been able to picture my "dream job." My dream job is one full of collaboration and creative ideas that will one day effect change to better our world.

  • Work
    • Stanley Black & Decker
  • Education
    • Louisiana State University