Jetta Bates Vasilatos

Marketing Strategist, Travel + Lifestyle Expert, and Content Creator in the United States

Jetta Bates Vasilatos

Marketing Strategist, Travel + Lifestyle Expert, and Content Creator in the United States

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Brand Strategist. Vibe Creator. On-Air Talent. Storyteller. Creative. Global Campaigns.

Specialties: Experiential/Influencer Marketing • PR • Branding • Multiplatform Content Creation • Consumer Products • Millennial Engagement

As Chief Strategist of Twist Global, a profound sense of breathless possibility undergirds Jetta Bates Vasilatos’ approach to life, creativity and business.

Jetta masterfully curates the best ideas and trends, marrying them with strategically astute brand marketing, PR, influencer and social media campaigns that take businesses and individuals from good to great. Jetta has brought her talents to a broad range of national and international business initiatives from fashion and entertainment to consumer products, hospitality and nonprofits. Her client experience includes Coca-Cola, Nielsen, the French Trade Commission, L'Oréal, Creme of Nature, Unilever and Adidas.

As a professional with international expertise, Jetta has designed launch strategies and supported events for designers at Paris Fashion Week and global business forums. She has created and managed successful international integrated marketing campaigns, including the Walmart/Time Warner Voices of Color global film tour. She amassed an impressive array of awards, including Executive of the Year, two AT&T President’s Club awards and the Gold SIAA award for excellence in public relations.

Jetta designed and led buzz-generating national public relations campaigns for Coca-Cola’s title sponsorship of ESSENCE Music Festival and the launch of Sprite Green, which included sponsorship of the “Two Kings” party with Jay-Z and LeBron James. She also crafted a turn-on-a-dime B-to-B North American initiative for Unilever, featuring leading executive chefs in a successfully curated ad campaign and benchmarking initiative.

Co-author of “The Entrepreneur Within,” Jetta has been a featured speaker at SXSW, Social Media Week Chicago and Ad Week, New York. She is a regular TV and radio correspondent on lifestyle and travel topics, including popular shows in Chicago; Seoul, South Korea; and Nairobi, Kenya; and has been a featured contributor for media outlets such as ESSENCE, Yahoo! and ABC.

An avid “curator of cool,” the star of Bravo TV’s “Tour Group” can be found sharing unique shopping, dining, travel and entertainment experiences to consume and enjoy at Instagram and Twitter @jettasetting.

Contact me: [email protected]

  • Work
    • Twist Global + Jettasetting
  • Education
    • Columbia College