Brand Strategist. On-Air Talent. Storyteller. Creative. Global Campaigns. Millennial and GenZ Engagement.

As Chief Strategist of Twist Global, a profound sense of breathless possibility undergirds Jetta’s approach to life, creativity and business.

Jetta masterfully curates the best ideas and trends, marrying them with strategically astute brand marketing, PR, influencer and social media campaigns that take businesses from good to great. Jetta has brought her talents to a broad range of national and international business initiatives. Her client experience includes Coca-Cola, Nielsen, the French Trade Commission, L'Oréal, Cartier, Unilever and Adidas.

For the past decade, Jetta has been a speaker, coach, and workshop leader for Northwestern University's Master of Science in Communication program. She equips emerging professionals with actionable insights on marketing strategy, AI, influencer relations, leadership, and brand protection. Blending real-world experience with academic insight and the ability to decode industry trends, Jetta provides dynamic, interactive workshops that teach emerging professionals how to craft compelling campaigns, leverage social media, and understand the evolving role of technology in communications.

As a professional with international expertise, Jetta has designed launch strategies and supported events for designers at Paris Fashion Week and global business forums. She led buzz-generating national public relations campaigns for Coca-Cola’s entertainment initiatives, as well as the launch of Sprite Green. Additionally, she has created and managed successful international integrated marketing campaigns, including a Walmart global film tour. She amassed an impressive array of awards, including Executive of the Year, two AT&T President’s Club awards and the Gold SIAA award for excellence in public relations.

Co-author of "The Entrepreneur Within," Jetta has been a featured speaker at SXSW, Social Media Week Chicago and Ad Week, New York. Jetta is a regular TV and radio correspondent on luxury, lifestyle and travel topics, including popular shows in Chicago; Seoul, South Korea; and Nairobi, Kenya; and has been a featured contributor for media outlets such as ESSENCE, Yahoo! and ABC.

An avid traveler who has visited over 70 countries, the star of Bravo TV’s “Tour Group” can be found sharing unique experiences to enjoy on Instagram and TikTok @jettasetting.