Strategist. Storyteller. Spokesperson. Connector.

Specialties:Public & Media Relations • Consumer Products • Trends & Pop Culture • Travel & Lifestyle • Influencer Marketing • Millennial and Gen Z Engagement • Media Contributor

As Chief Strategist of Twist Global, a profound sense of breathless possibility undergirds Jetta Bates’ approach to life, creativity and business.

Jetta masterfully curates the best ideas and trends, marrying them with strategically astute public relations, experiential marketing, influencer and social media campaigns that take businesses and individuals from good to great. Jetta has brought her talents to a broad range of national business initiatives from consumer products and entertainment to fashion, tourism and nonprofits. Her brand experience includes Coca-Cola, Wyndham Hotels, Nielsen, the French Trade Commission, L'Oréal, Creme of Nature, Unilever and Adidas.

As a professional with international expertise, Jetta has designed launch strategies and driven press and consumer visibility at events for designers at Paris Fashion Week and global business forums. She has created and managed successful communications campaigns and multi-city tours, including the Walmart/Time Warner Voices of Color global film experience. Her work in the industry has amassed an impressive array of awards, including Executive of the Year, two AT&T President’s Club awards and the Gold SIAA award for excellence in public relations.

Jetta designed and led buzz-generating national public relations campaigns for Coca-Cola’s title sponsorship of ESSENCE Music Festival and the launch of Sprite Green, which included sponsorship of the “Two Kings” party with Jay-Z and LeBron James. She also crafted a turn-on-a-dime B-to-B North American initiative for Unilever, featuring leading executive chefs in a successfully curated media and ad campaign and benchmarking initiative.

Co-author of “The Entrepreneur Within,” Jetta has been a featured speaker at SXSW, Social Media Week Chicago and Ad Week, New York. She is a regular TV and radio correspondent on business, lifestyle and travel topics, including popular shows in Chicago; Seoul, South Korea; and Nairobi, Kenya; and has been a featured contributor for media outlets such as BravoTV, ESSENCE, Yahoo! and ABC.