Never accepting the impossible, I excel at not only creating innovative digitally enabled strategies, but also leading the charge to bring them to life in order to disrupt the norm and impact behaviour. Notable accomplishments include: Design, build and launch of Canada's premier Entertainment Loyalty Program Development and execution of a global mobile-only channel engagement strategy for a leading Wireless Handset manufacturer Key inventor of a Social Engagement model designed to crowd-source customer support through advocacy Key inventor of a multi-channel Brand Engagement model incorporating social, mobile, digital and trigger-based interactions between a Brand and its consumers Key inventor of a socially energized MOBILE DEVICE REBATE SYSTEM (patent pending) Co-inventor of an INSTANT ZERO INVENTORY FULFILLMENT REDEMPTION SYSTEM AND METHOD (patent pending)