JH Partners

In its work with consumer brands, private equity firm JH Partners helps drive growth and increase market penetration. The firm works closely with client company leadership to develop multifaceted marketing strategies, each of which incorporate the channels crucial to success in today's competitive market. JH Partners focuses on optimizing the effectiveness of each strategy and developing a coordinated effort that maximizes overall results.

Adept in the use of social media technologies, JH Partners also incorporates eCommerce tools such as paid search, conversion rate optimization, and email marketing. The firm combines these techniques with more traditional outreach systems, including direct marketing and television home-shopping placement, to reach customers in as many ways as possible. In addition, the firm applies in-store merchandising techniques to increase brand exposure at general and specialized retail centers.

To date, JH Partners has achieved success for a number of well-known and growing companies. Its investment list has included Country Home Products, acquired by Generac, and Kate Sommerville, acquired by Unilever.