Jidex, known formally as Olajide Abubakar Rasak and often referred to as Jidex Klothing, is a rising Nigerian digital creator, entrepreneur, and social media personality active on TikTok and Instagram. He is recognized for his work in fashion, entertainment, and, more recently, food business ventures.

• Background: Born on June 25 in Ijebu Ode, Ogun State, Nigeria, he attended Tai Solarin University of Education where he studied Creative Arts.
• Digital Presence: Jidex has built a significant following on TikTok and Instagram through consistent content creation, often blending lifestyle, fashion, and personal branding.
• Entrepreneurship: He is the founder of Jidex Klothing, which was recognized as the "Fastest Growing Fashion House" at the Cool Wealth Awards 2024. He expanded his business portfolio to include Jidex Foods Nigeria Limited in October 2025.
• Trending Status (2026): As of early 2026, Jidex has been heavily featured in trending, emotionally driven content involving fellow TikTok creator Momma Dessy, with their relationship dynamics and her emotional videos gaining widespread attention on social media.
• Persona: He represents a new generation of Nigerian creators leveraging digital influence to build structured, multi-venture businesses.

He is often identified as part of the new wave of influencers shifting from pure content creation to structured business ownership in Nigeria.