James Iliff is Co-founder and Chief Creative Officer of Survios, a virtual reality startup focusing on engaging games and immersive technology. Iliff is a virtual reality designer with a background in VR headsets and motion capture installations, working in the areas of avatar embodiment, interactive cinema, and narrative architecture. Prior to co-founding Survios, he was the producer of Project Holodeck, a full-motion virtual reality project at the USC Interactive Media and Games Division.