Jim Longo

With over 20 years of experience in the market research industry, Jim brings to clients his dedication and passion for understating how and why people make decisions. He has consulted with major brands and services around the world, having been involved in over 1000 Focus Groups. Jim has also been a part of numerous innovating launches, paradigm shifting events and landmarks within the marketing research Industry. Jim is a thought leader with regards to communities, online behavior and technology speaking at global conferences and events on a regular basis.

Jim has held senior management roles in research, business development and marketing at itracks, the patent holder for online Focus Groups and at Harris Interactive, where he was instrumental in growing the first global online qualitative research practice. He formerly served as a Director at Large for the Marketing Research Association (MRA). Jim was also Chairman for the MRA Trends and Technology Committee. He took the lead with the Social Media Taskforce, a group of industry professionals that documented best practices and standards for using social networks for research. Jim is also a member the Qualitative Research Consultants Association (QRCA).