Jim Glover

Jim Glover

If you read the news, McDonald's is constantly being blamed for America's obesity problem and sometimes I think I have to take some of the blame for that. You see, back in the day, it was my creative that associated McDonald's breakfast with a country morning. This campaign increased sales for McDonald's breakfast to a point that has never been equalled even to this day. I actually picked up quite a few awards for it too. I'm also responsible for America chanting "BIG MAC, FILET O FISH, QUARTER POUNDER, FRENCH FRIES..." until they could practically chant it in their sleep. I also started McDonald's urban marketing trend with a commercial called "ON THE GO" that featured the "Moonwalk" before it was even a gleam in Michael Jackson's glove. Additionally I'm the guy that did WHEN THE U.S. WINS YOU WIN at the Olympics games, for McDonald's. My creative also got folks going back time after time for a Big Mac with my slogan BIG MAC KEEPS YOU COMIN' BACK. So I guess you could say that overall I've helped McDonald's grow to the monster brand that it is today–which makes me a little responsible for growing your waistline as well. My apologies.

Other brands: Allstate, United Airlines, Miller Beer, Coors, Polaroid, Denny's, Hardee's, Seagrams, Cellular One, Kraft, Dockers, BET.com, Coke, Discover Card, Target, United Healthcare, etc, etc...

Now I've written a book. It's only natural, all ad writers want to write something other than ads telling you how to get grease off your pots. I named it Mad Man, not after the TV show, which is "Mad Men" by the way, I had written it long before that, you could say they stole their name from me. No one would ever believe you though.

Mad Man, by Jim Glover available at all online book sellers, authorhouse.com and jimgloverbooks.com. Also check out my blog at madmanbook.wordpress.com