James Lupold

I have always been good at solving problems. I was the kid who didn’t ask a million questions about bikes, cars, motorcycles and engines just to understand, but to challenge myself and learn how to build something better. That fire inside is apparently eternal, as I have applied that passion to everything I have done in marketing and branding. (And yes, I still love anything with an engine!)

I am a smart and dynamic management professional who is metric-driven. I am an ambitious and visionary marketer with a passion for building brands and driving sales. A consistent forward-thinker with a great personality, I believe that marketing is about building customer relationships that drive ROI. I am known for my ability to create and maintain the perfect balance between human and numeric marketing value.

I am a proud father of two excellent students who are also great athletes, and family is very important to me. When I am not working to build a brand and increase sales, I am at one of my kids’ games, or volunteering as a Board of Directors member at William S. Hart Baseball & Softball, the largest Pony Baseball organization in the United States. I have a good work-life balance, with a passion for actions sports, such as wakeboarding, surfing and motocross.

I love a challenge, so bring it on!