Jim Millman

He starts with the question of "why not?" At an early age, Jim's busy brain figured out that corporations who brand themselves to sport extended their reach, intertwined their brand message into the fabric of a person's daily life and produced long lasting shareholder value.

For 20 years, companies like Pepsi, VISA, GTE/Verizon grew as sport, sports events and sports television grew. Jim was at the forefront. Big ideas. Olympic Vision. International brand value. He created television assets that attracted brands that featured athletes that drew thousands of followers, spawning more events, more brands, more athletes, more television.

We will call it "Social - sponsorship - media," before there was such a word. Jim Millman created Millsport, before there was such a idea. "Why not?"