Jim Simon

Taking a break after over 30 years of playing with behavioral household data. Current focus is on biking, travel, wine and taking time to enjoying the simple things in life. Prior focus was on bringing pragmatic solutions to clients and partners - initially for insights and more recently for targeting and measurement. As an early member of Spire, LLC, Jim honed his entrepenurial business skills building the company from 3 to 40 people in just seven years. In February 2014, Spire was purchased by Datalogix, the leader in targeted media and measurement. Datalogix was later (January 2015) purchased by Oracle.