Jim Tobin

Social Media Marketer in Raleigh, North Carolina

Visit my company website

As founder and president of Carusele Media, I'm working to build a better influencer marketing system by focusing on creating great content, testing each piece of it, and then syndicating the best of it, at scale, for many of the world's best brands.

I'm also CEO of Ignite Social Media, "the original social media agency," which I launched in 2007 and which was named the Social Agency of the Year, worldwide, in 2016 by the Corporate Social Media Awards.

I've also written two books on social media marketing:

2014's Earn It. Don't Buy It: The CMO's Guide to Social Media Marketing in a Post Facebook World,


2008's Social Media is a Cocktail Party: Why You Already Know the Rules of Social Media Marketing.

I'm also a dad to three daughters and a husband and, while I list that last, I consider it first.

  • Education
    • Duke University