JIRO TATSUNO

2011 - current Communiction Plannning, Branding & Marketing
as Freelance

1984 - 2010 dentsu Inc.

Sometime I see some companies spending Billions for building their own Brand in the market.
But, I would like to say that communication won't build a brand equity.
Most important thing to built up the brand identity is, Know your own company and tell the market what you are,

in the manner of talking to your good friends.