John Kennedy
Director in Jersey City, New Jersey
Marketer with 20 plus years' experience creating customer-centric multi-channel marketing programs.
Expert in website development, eCommerce & using Digital Marketing | SEO & SEM | Social Media to drive conversions.
Career launched in traditional advertising agency world & grew into digital | integrated product marketing | eCommerce | Social Media. Strategic marketer & mentor with a hands-on | analytical approach.
Accomplishments
• 200% growth in UNICEFMarket.com sales through increase in opt-ins & decrease in shopping cart & site abandonment.
• 35% increase in eMail purchases generated through multivariate testing & campaign optimization.
• 300% growth of Facebook page followers and 10X increase in likes, shares & comments.
• 25% Amazon sales increase for Moleskine through SEO improvements to product pages.
• Created & supervised Mount Sinai’s digital marketing team (staff of 15) & developed & enforced digital brand guidelines.
• 35% reduction in Mount Sinai call center costs while increasing number of appointments booked.
Experience
Non-Profits/Cause Marketing | Hospitals/Healthcare | Higher Education | Artisan-Crafted Products/Fair Trade | Jewelry | Accessories | Gifts & Stationery | Home Furnishings & Design | Packaged Goods | Retail Management & Operations | Retail Banking Products | Hotels | Restaurants