Jaakko Tammela

I believe that design is more than a discipline, it is a life style and a mindset. With this approach in mind, I managed my own studio for almost 6 years and had the opportunity to get involved in different challenges, from a new educational design service to motor boats, brand development, consumer goods and social design. This diverse experience gives me an unique point of view on new opportunities and challenges. During 12 years of professional experience, I have delivered several lectures on innovation, strategy, design and creativity, as well as taught design and branding for 5 years at PUC-Rio and on several graduate courses at FIRJAN, SENAC and CCE/PUC. I specialize in product development, branding and innovation.