JAMES GREGSON

James specializes in developing creative ideas and social media solutions for brands that want to reach their audiences through non-traditional platforms.

He marries his creativity with an understanding of stakeholders, to craft effective, measurable programs that build word-of-mouth and develop stronger brand evangelists and engaged communities.

After graduating from Syracuse University, James was faced with the realization that he needed a real job. Fortunately, the creativity and resourcefulness he developed as an academic deviant was a transferable skill by Hill & Knowlton’s Digital Practice. It was at H&K that James found his stride as a digital strategist working with clients like P&G, HSBC, adidas, Beiersdorf, and Hewlett Packard.

As the Director of Emerging Media at Lippe Taylor, James found his feminine side working on accounts like David’s Bridal and Cetaphil.

Currently, James heads up DKC Connect, the digital group within DKC Public Relations (formely Dan Klores Communications), where his role is to offer high-level strategy on all things digital for clients like New Balance, Topps, Kraft and Atari.