Creative strategist with proven expertise in brand building, consumer profiling and idea amplification via impactful marketing integration. Industry thought leader in developing and cultivating innovative, ownable strategic approaches across teams, disciplines and functions. I believe the most effective creative strategists are the ones who bookend big ideas. On one end they seed fresh thinking for creatives and inspire clients to see through a new lens with courage and confidence. On the other end, they help amplify the big idea through unexpected yet engaging experiences. It's not enough to be either in the modern marketing environment - today's planners need to have broad shoulders. I pursue a deeper understanding of the heart, soul and current dynamics of brands to unearth ownable truths that cultivate more meaningful relationships with people. I do so while keeping a steady finger on the pulse of modern and popular culture, turning marketplace trends and insights into breakthrough experiences. I have been a planner, a creative, and an account manager (for a hot minute) in creative, media and digital agencies for nearly 20 years. I hold a Master of Science degree in Integrated Marketing Communications from the Medill School of Journalism at Northwestern University and a Bachelor of Arts degree in Classics from Kenyon College.