James McDermott

A recognized brand leader with the ability to successfully sell ideas, inspire teams, drive business goals and deliver award-winning campaigns. With over thirteen years of entertainment marketing experience, James has worked on both the client and agency side of the business. Managing product launches for major sports, entertainment and digital service brands. Experienced in the entire product management process, from creative through to the brand development, James has a proven track record of delivering solutions that transcend the traditional and embrace the digital. Leveraging new technology and digital trends to build direct consumer brand relationships across multiple platforms and channels.