Jnyflower Choe
Video Producer, Music Manager, and Project Manager in SF <> SEOUL
KNOWLEDGE BEGINS WITH EXPERIENCE
With 15+ years of experience in music, sports and entertainment, I've led global artist campaigns, partnerships, and cross-functional initiatives across music, media, and technology. In my former role as VP of Music Partnerships at Lomotif, my work contributed to the platform’s $125M acquisition by ZASH Global Media & Entertainment by delivering scalable music campaigns, eventually advancing to VP of Amplification & Partnerships. There, we partner with the NBA, building "The Player Development Social". With Summer League as the backdrop, the NBA Players Development brings together athletes, creators, innovators, and leaders across the entertainment industry for conversations that foster relationships, creativity, and collaboration. I am proud of these achievements, and have now set my sights on K-Pop.
Most recently, I spent almost three years in Seoul gaining first-hand insight into K-Pop fan culture and market dynamics to better support the expansion of Korean music into the U.S. market. My time in Seoul gave me time to also visit with family and friends and gave me a much deeper appreciation and curiosity of all things K-culture.
My background spans artist operations, content strategy, television production, including work with Alicia Keys, Mariah Carey, Jermaine Dupri, and emerging global talent. I fulfilled my lifelong dream as a TV producer on The Rap Game on Lifetime (5 seasons), and the role also included recurring on-screen appearances. I was also featured on Music Moguls on BET and, Mariah Carey's reality TV, Mariah on E!.
Beyond my core work, I enjoy traveling, photography, video creation and editing, board games, and Korean variety shows.
Languages: English, Korean and Spanish