Joah's involvement in the creation of award winning campaigns such as Dove, Got Milk and many others. He also worked as a financial analyst on NYSE, which has given him a very unique creative perspective. It also gave him one of the strangest CVs, since finance and creativity typically don't mix.

He believes that marking has evolved beyond attention getting and story telling. He believes that brands need to be the next Martin Luther King, the new Ghandi, a Churchill or Henry Ford. Only then will people follow your brand the way they follow other leaders of the past, once it stands for something people believe in.

"Let's build brands that actually matter to people." - Joah Santos