Joan Santiago

I am a results-driven Marketing and Advertising Professional with over five years of experience crafting campaigns that grew Facebook followers from 0 to 80,000+ and boosted email subscribers by 4,200%. Passionate about blending data insights with creative storytelling to build brands that resonate, my expertise includes leading 50+ promotional launches for Pacific Racing, such as viral flyers, videos, and national newspaper ad placements. I’ve mastered social media algorithms to drive over 300% interaction growth through targeted content and boosted ads, while building client trust by transforming market research into actionable strategies—for example, identifying unmet needs in Papua New Guinea’s betting industry.

Currently pursuing a Marketing Management Certification at the University of Winnipeg PACE to deepen my expertise in predictive analytics and omnichannel strategies, I am seeking roles in Brand Management or Digital Marketing Leadership. My multicultural background (Philippines, Papua New Guinea, Canada) equips me to engage global audiences authentically. I’m open to collaborations in healthcare, tech, or socially responsible brands. Let’s connect—feel free to DM me to discuss how we can amplify your brand’s impact together!