joana macena

Hey there, I’m joana. I’m a Branding Consultant living in Rio de Janeiro, Brasil.

Intersection of wellness, luxury and sustainability drove my entire lifemaking my eyes shine .That´s why I shapped my knowledges for evidence-based curatorship and design of brands engajed with social-environmentalresponsibilitybringing an holistic view to provide enchantment in brand experience.

Last10 years dedicated topreventative health and wellnessmarket’strends, looking at any challenge with a creative and can do attitude toconnect key stakeholders capable of impacting the overall wellbeing of our planet and its citizens.Mypurpose is making it happen by simplifying the path to excellence facilitating those “aha moments” that change mindsets and open up new possibilities.

Member of American College of Lifestyle Medicine and Branding specialist, encouraging use of brands free of toxic elements (food, cosmetics and supplements) and with socio-environmental framework, focusing on efficiency and performance.

Lover of what is beautiful, elegant, organic and sustainable! You can talk to me with a click on the button above.