Joanna Jia

content strategist, Digital marketing, and Communications in Oakland, California

Joanna Jia

content strategist, Digital marketing, and Communications in Oakland, California

I am a content strategist for nonprofits and small businesses. I tell the story of a brand to build its online following. Content is crucial for gaining a following, especially when ad budgets are slim. Let me help you answer the key questions of your business:

Who is your audience?

What are they dying to hear about?

What is your story?

I believe in the power of words, and its power for connection. The key to great content strategy is understanding your audience and knowing what messages appeal to them. When it comes to social causes it’s important to persuade other people to see your organization’s perspective. In the digital world we live in, anything we post on social media has the potential to go viral. If enough people believe in the arguments you make, that can be an impetus for massive social change.

  • Work
    • OpenOakland
  • Education
    • 42
    • The College of New Jersey