Joanna Soszka
Market Analyst and Market Research Consultant in Szczecin
Experienced market analyst who can assess any potential of the markets and monitor the competition. How do I help organisations specifically? By:
- supporting management decision-making: I translate complex data sets into concise, executive reporting for C-level executives. This enables companies to easily identify the most effective ways of reaching different customer groups, tailor their product/service distribution channels, and optimise how they reach the end customer. It enables them to decide whether it is worth entering a given market at all, and with which products.
- conducting systematic market research and analyse competitors’ moves: through Competitive Intelligence, I identify competitive and investment advantages in both domestic and international markets.
- scanning the market environment: I identify barriers to entry, market size and key trends. I assess the company’s operating environment – legislative, sector-specific, economic, environmental, etc. – as well as decisions by organisations, such as the EU, that affect the company’s operations. This enables effective action within the existing environment, avoiding surprises and financial losses.
- helping build a genuine competitive advantage based on a company’s own brand, staff, customers and operating environment. I assess whether it is worth investing in or maintaining products, services and brands, and identify those products and services that generate the highest revenue for the company (and advise when not to invest in those that are no longer worthwhile).
- helping build right pricing strategies for specific customer groups and/or product categories (standard, premium, low). I can pinpoint weak points in sales through mystery shopping, observation and focus groups.
- assesing employee and customer satisfaction (CSS). Through surveys and in-depth PAPI-style interviews with staff, I examine the impact of job satisfaction on financial performance.
- producing market forecasts to better estimate sales opportunities over a specific period.
- I uniquely combining strategic analytics with managerial experience; as an analyst, I understand business processes.
I have delivered over 150 international projects for clients in the energy, RES, district heating, air conditioning, refrigeration, security and IT sectors. I have completed 99% of projects on time and within budget. I have generated cost savings of around 10% for companies.
I am looking to work with Polish and/or international companies, preferably in the fields of renewable energy, construction and modern technologies.