Joan Sardà

Everything in life starts with a Purpose, and it has to make a positive difference in people lives. In the corporate world, it also has to be profitable.

Engagement happens through genuine conversation and innovation at the clients’ service, not at their expense. Customer-centricity needs honesty first and foremost, along with continous listening, interacting and learning throuhout the whole organisation in a collaborative way. I’m not saying it’s easy, but definitevely possible.

I’m a Hybryd. Originally practicing HR development I oriented my career to branding convinced that brands just as much as people need to be responsive and responsible. But I’m also a Hybrid because I learnt marketing the digital way, direct relationships, through data and live, engaging people in events to leverage sponsorship. Lately with social CRM and marketing process innovation.

As a business helper, I love to help people, both as employees in organizations and as clients through brands.

As an experienced team leader, I enjoy teamworking with diverse strategically-sound technical and creative professionals to design how brands will deliver a relevant utility catering functional and emotional needs through physical and digital experience.

Always exploring unconventional and singular ideas and processes to engage with the new consumer, specially near the borders – where innovation happens. I love it when, as in Transmedia, meaning is delivered through a natural journey of discovery and reward, interactivity and play. But I don’t innovate for the sake of it. Profitability and strategic consistency are always a requisite.

I’ve worked the last 20 years for big organizations, mainly CPG, and I know first-hand both their complexities and the importance of having someone to lean on, honest, talented and independent professionals to help you address your options away from day-to-day rush and become a change agent.

Now I work from the outside to help insiders build agile, experience-rich, customer-centric organisations, where 21st century professionals want to grow and contribute to with their talents. Maybe you’re interested in making contact to know more, and I’ll be glad to talk to you.

Let’s get in touch also if you’re a business helper too and think we could do great work together on behalf of your client’s interests. My network is open.