João Geada

João is a surfer, snowboarder and father of 5 beautiful children. He started by working as an intern and junior designer in medium agencies until the foundation of Maxdesign, a private project that ended with BBDO’s invitation to become a partner and to direct Proximity’s creativity where he stood for 7 years helping to make it the portuguese nº 1 relationship marketing agency, 5th of the network and one of the best in the world. After that he accepted Wunderman Spain invitation to be their executive creative director in Madrid and Barcelona followed by freelance consulting at Aim Proximity in New Zealand, Wunderman Portugal and Fischer Portugal. He was then creative director at JWT Lisboa from 2007 to 2011 when he left the big dumm agencies to create his own Laland, Home of ideas, Land of creativity. His ‘through the line’ work allowed him to become one of the most awarded creative in Portugal with awards at Cannes, Echo awards, Caples awards, New York Festivals, ADCE, El Sol, local portuguese and spanish festivals, etc.