João Prior

I am an entrepreneur with over 20 years of experience across startups and corporate environments.

I have led strategic initiatives in innovation, sales and operations, driving growth and transformation across industries such as healthcare, retail, telecommunications, banking and insurance. User Experience sits at the core of my approach, leveraging technology to create practical and scalable solutions.

Two key experiences have shaped my journey: founding and scaling Hi Interactive, which became a reference in experience design for low-code platforms, and my time at Deloitte, where I drove business growth by combining technology and UX across national and international clients.

Today, I invest in and build AI-driven companies, bringing together teams, services and technology to deliver end-to-end solutions with real impact.

Let’s shape the future.