Joaquin Arcila

Strategic Digital Marketing Executive in Toronto, Ontario, Canada

Joaquin is a seasoned digital marketing professional with 10+ years of broad-base experience spanning Consumer Retail, Financial Services & Automotive industries. Joaquin has an unique ability to take insights, align business objectives and hone in on compelling concepts that increase brand awareness, strengthen customer loyalty and drive business growth in the Digital space. At Canadian Tire Joaquin developed several award winning digital campaigns, receiving the Media Innovation Award for “Winter is coming” for Tires in 2015.

Joaquin is a recognized leader and creative thinker who identifies trends and seizes market opportunities. In depth knowledge and experience in fast-growth commercial and entrepreneurial ventures while fostering collaboration and innovation. At Canadian Tire Joaquin used content updates, site enhancements, innovative search initiatives, mobile tactics, online advertising and a new programatic strategy to drive a 212% increase in page views and a 144% increase in traffic (uniques) to Canadian Tire’s website

Joaquin constantly lead teams that synthesize ideas into efforts, yield breakthrough results. At Scotiabank, Joaquin developed new search strategic method supporting behaviour change: customer journey mapping, motivators analysis, while also introducing advanced statistical analysis to quantify relationship between digital communications and sales and optimize budget allocation on digital campaigns. Joaquin delivers a full range of digital mar- keting capabilities including: