Jocelle Marian Arcilla
Brand Marketing, Communications, and Legal Business Development Professional in Frankfurt am Main, Germany
Jocelle Marian Arcilla
Brand Marketing, Communications, and Legal Business Development Professional in Frankfurt am Main, Germany
Jocelle Marian is an Asian-American brand marketer and creative professional based in Frankfurt, Germany. She has long-standing experience working with international cross-functional teams to drive goals and create value for brands and clients.
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Her interest in all things marketing started as an undergraduate student at the Jesuit-founded Ateneo de Manila University in the Philippines, completing studies in International Business with a focus on European Business and Economics. After university, Jocelle started her career in international marketing and business development in the United States, working for diplomatic organizations such as the European Commission and the UK Department for International Trade.
Jocelle pursued postgraduate studies in digital marketing and communications at the University of California in Los Angeles. This afforded her the opportunity to extend her marketing focus to digital media and e-commerce, working for NASDAQ-listed companies such as Ziff Davis, an American internet and digital media company, and PepsiCo Inc.
Simultaneously while working full time, Jocelle built a personal brand, inkpush co. from her interests which include stationery design, modern calligraphy and content creation. This experience expanded her skillset from a digital marketer to a creative director. Her clients included luxury brands such as Audemars Piguet, 1stdibs, Soho House and California bridal house Daughters of Simone, among others.
Her experience now spans across several verticals including aerospace and defense, media and publishing, consumer packaged goods, retail and luxury and, most recently, professional services. She thrives best in creative, inclusive, multicultural teams within forward-thinking international organizations.
Jocelle has lived and worked in Manila, Washington DC, Los Angeles, San Francisco, London, Miami, New York and maintains her professional network in the US, Australia, Southeast Asia and Western Europe.
She currently resides in Frankfurt, where she specializes in marketing and communications initiatives for an international law firm.