Jochen Bischoff

I noticed and started wondering about the impact of peoples' activities on a business at an early stage: the ice-cream man's new jingle that blasted through the neighborhood multiplied his customer-base compared to the times when he pulled up blowing a cranky horn.

Marketing's most fascinating aspect to me has always been the people involved on each end. Customers react to offers, brands respond to the customers reactions. Being fully involved in this cylce was my goal from early on, hence I specialized on Strategic Marketing at EADA Barcelona. From here on I have learned to look at business-opportunities from a client's side while working for powerful brands such as Hertz (Car Rental), and Venca (Spain's leading distance seller).

My name is Jochen Bischoff, and at this stage in my career I'm a communication consultant specialized in the digital touchpoint. My ability to navigate through complex and fast-moving environments has presented me the opportunity to lead on Starcom's biggest digital client, a role which I have embraced with offering relentless effort, accuracy, innovation, and ROI-driven strategies.

Outside the office I welcome every opportunity to add a new country to my "Where I've been"-map.... hopefully soon with Du's roaming-package in my pocket :)