My professional experience lies primarily in the digital marketing and merchandising realm. I have extensive background in Search Engine Marketing (SEM / PPC), search engine optimization (SEO), affiliate marketing, data feeds, web analytics,and most recently--supporting the enhancement of my company's Onsite Search Engine (a common source of user frustration as the feedback I've waded through has noted!). My main responsibilities are aligned to improving the user experience via improving the site search engine (with A/B testing, data analysis, RIT testing, heuristic evaluation, rapid-iterative tests, and more). I'm lucky to be working at a place with an established, mature UX team, and learning from and working with professionals from different UX disciplines from research to interaction design to front end development.

I received my BA in Communication from DePaul University in 2005, and starting in the Winter Quarter of 2012, I'm back for more as a "double Demon" pursuing a Graduate Degree in Human-Computer Interaction. Consequently, I've heard the follow up question: "Is that like...robots?" countless times in the past 3 years. Thankfully, the answer is easier to illustrate now.