Joe Armetta

A marketing executive with more than 20 years of experience, Joe Armetta presently provides his services to Mirrored Media, LLC. As head of marketing for the Santa Monica, California, firm, Armetta develops campaigns centered on fashion, beauty, music, sports, and other elements of one's lifestyle. Musicians such as Pharrell and MGMT have utilized his offerings to connect with fans through advertisements built around organic music experiences. Prior to accepting this role, Joe Armetta held positions with The Access Agency, LLC; Entrago; and The Walt Disney Company.

To prepare for his career, Joseph Armetta attended the University of Notre Dame. Majoring in economics and business administration, he also spent three years on its boxing team and placed as a middleweight collegiate boxing champion three times. During three consecutives summers, he participated in a Vector Marketing Corporation/Cutco Corporation-sponsored All-American global marketing competition and ranked in the top 20 out of 20,000 students during all three years.

Subsequently, Joseph Armetta enrolled in the University of Chicago Booth School of Business' Master of Business Administration (MBA) program. While earning his MBA in finance and business strategy, he was accepted into its prestigious Summer Associate program, which enabled him to take a position with a Wall Street investment bank. Further, he joined the Merrill Lynch Capital Markets Program and became a finalist in the school's entrepreneurial contest.