Joe Harrell

Sr. Director, Digital Strategy, WNET
Biography

Joe Harrell has over 15 years of experience building products and engaging audiences on digital platforms. He is currently Director of Digital Strategy at WNET, where he works on audience development, revenue models, brand management and programming development on web, mobile, social media and digital video platforms.

Prior to WNET, Harrell was the Director of Marketing and Product Management at Alliance for the Arts, where he developed and launched NYC-ARTS, as well as all other marketing and communications efforts.

Previously, as Director, Corporate Communications at Time Warner, Joe was responsible for Time Warner Corporate’s new media communications, including its corporate Web site, TimeWarner.com, and online employee communications. Joe currently serves as Account Director for Taproot Foundation. He earned Bachelor of Fine Arts in Musical Theatre from University of Michigan.

As principal of Zeke Digital Group, Harrell helps businesses and nonprofit organizations decide how best to represent themselves and achieve their objectives in today’s complex and hyper-dynamic marketing world.

Previously, as Director, Corporate Communications at Time Warner, Joe was responsible for Time Warner Corporate’s new media communications, including its corporate Web site, TimeWarner.com, and online employee communications. Joe currently serves as Account Director for Taproot Foundation. He earned Bachelor of Fine Arts in Musical Theatre from University of Michigan.