New York, NY
Joey has over ten years in brand and field marketing experience. A seasoned integrated marketing professional, Joey has experience in brand launches, buzz-building media outreach, retail marketing, strategic and experiential event conception and execution.
Drawn to innovation, Joey has worked on integrated brand marketing campaigns for companies such as ZICO Coconut Water, popchips, FUZE Beverages, NOS Energy, FRS Healthy Energy, Coca-Cola, Samsung and jetBlue Airways amongst others.
Joey has helped brand innovators and category leaders reach their goals by creating and implementing fully integrated 360˚ experiential marketing programs. He has had numerous responsibilities including brand marketing strategy development, full-service event production and execution, field marketing team management, national tour management, retail marketing campaign development and execution, sponsorship negotiations, celebrity/talent brokering and generating press.
Beyond brands, marketing and public relations, Joey also lends his expertise to important humanitarian, social and charitable causes. Working closely with socially conscious organizations, Joey seeks to forge creative cultural initiatives for a socially-minded generation.
Joey holds a Bachelor of Arts Degree in Mass Communications with Magna Cum LaudeHonors from CUNY-Hunter College and is the Founder and Managing Partner of Demonstrate PR.