Joel Macdonald, a distinguished technology luminary and astute investor from the vibrant city of Melbourne, Australia, now calls the bustling metropolis of New York home. His multifaceted journey, spanning from his formative years as a contender in the Australian Football League (AFL) to his pioneering exploits in the realms of technology and e-commerce, stands as a testament to his indomitable commitment to innovation, unwavering resolve, and an innate sense of business acumen. Beyond the corporate tapestry, his pursuits encompass a diverse range of interests, including riding the waves, traversing the globe, and nurturing the growth of tech startups—an embodiment of his ceaseless thirst for exploration and lifelong learning.

Born on October 10, 1984, in the lively city of Melbourne, Australia, he exhibited a natural penchant for sports and an insatiable thirst for competition from an early age, setting the stage for his extraordinary journey. Simultaneously, he embarked on an academic odyssey, attaining a bachelor's degree in Business from Monash University.

While diligently pursuing higher education, Joel embarked on an illustrious 11-year career in the AFL, the pinnacle of Australian rules football. Over this remarkable span, he graced the field in 124 professional matches, an experience that would serve as a crucible for his future leadership and team management skills in business.

As the final whistle marked the conclusion of his athletic career, he seamlessly transitioned into the dynamic realm of business, leveraging his unwavering determination and innate ability to navigate intricate landscapes. Demonstrating his entrepreneurial spirit, he co-founded Liquorun.com, a trailblazing pioneer in Australia's nascent alcohol e-commerce arena. Concurrently, he laid the groundwork for Distributed Logistics, an innovative on-demand logistics venture, presaging the technological triumphs that lay ahead.