Joel Peterson

Joel Peterson joined Hope Family Wines in 2005 after having spent several years pursuing an entertainment career in Los Angeles. Bridging the gap from Hollywood to wine, aside from studying, collecting and drinking wine, Joel worked in the cellars of Paso Robles wineries’ Justin and L’Aventure. In 2009, Joel was promoted to director of communications and today collaborates in overseeing public relations and marketing efforts for each of Hope Family Wines’ five brands. Joel is married with two daughters. Whether he's is traveling for work or pleasure, he enjoys finding great Mexican food, local beer and running. A proponent of giving back to the community, Joel serves on the Paso Robles School Board and on the board of directors for the Paderewski Festival.