Creative Director: CPG and Ad Agency Environments
Expertise in CPG Shopper Marketing... Private Label Brand Architecture... Strategic Development...
Creative Direction... Identity... Licensing & Entertainment... Product Innovation... New Business Development... Retail Solutions... Experiential O-O-H Event Marketing... Online... QSR/Casual Dining... Menu Engineering

Progressive management experience building brand equity, implementing best practices, and delivering return-on-innovation using integrated, cross-platform programs. In-store category management. Online: social media, web, eCommerce. Print: POS, POP, Displays, Packaging Design, Menu Engineering. Extensive expertise in executing licensee programs in food, beverage, frozen, baked goods, candy, confection, toy, sports, and entertainment. Proven ability to mentor creative teams and ensure strong consumer appeal, shelf impact, and consumer takeaway.